We provide Digital marketing services to all sizes of businesses with an opportunity to market their brand 24/7 at a low cost. From startups to medium-sized enterprises to multiple-location companies, As a digital marketing company helps you expand your niche market reach to offer goods and services to your target customers, irrespective of time differences or location.
Digital Marketing Planning & Strategy
Among other things, it can include business goals, digital strategies, and competitive landscape analysis as well as timelines, budgets, digital channels, and more.
Think of a digital marketing plan like a roadmap of sorts. You know where you want to go, and the plan provides you with a specific route to follow.
Without a well-defined plan in place, your digital marketing efforts will be inefficient and ineffective. You’ll likely end up wasting money and not making the impact you want.
How to create a digital marketing plan
Now, let’s talk about the various digital marketing plan components as well as the specific steps to follow as you develop your strategy.
1. Define your digital marketing goals and business objectives
Clear, measurable, and attainable digital marketing plan objectives help you define exactly what you want to achieve and measure. When setting these goals, be as concrete as possible. Include specific numbers and timeframes that can serve as benchmarks for your progress.
creating a digital marketing plan on a typewriter
For example, avoid goals that state you will update your lead generation system, boost conversion rates, or improve digital customer experience. Those are a bit too vague. You can’t measure your results and it’s not apparent what steps you should take to reach that goal.
A much better goal is to double organic search traffic in the next 12 months. This provides you with a deadline, a framework for setting milestone goals, and specific actions to take (optimize your site, create amazing content, and conduct strategic outreach for SEO, etc.).
Smart goals (Specific, Measurable, Achievable, Relevant, Time-bound) give you clarity on the actions you need to take to achieve those things.
2. Define audience segmentation and buyer personas
For any digital marketing campaign to be successful, you need to know who you’re targeting. Segmenting your audience and then building buyer personas for each of those segments can provide you with insights about what types of marketing will be most effective.
For example, say you sell IT services. Part of your audience might be small businesses with less than $500,000 in revenue. You might also sell to large corporations with significant IT needs. Your buyer personas and marketing strategies for each of these segments will look very different. Messaging that resonates with a small business owner probably won’t resonate with the head of a large IT department, and vice versa.
Start by defining the different segments in your target audience. From there, begin building out the personas of your ideal customer within each segment. Here are 9 great examples of personas to get started.
Your buyer persona information will vary depending on whether you’re B2B or B2C and the price of your product/service. Some demographic and additional information you may want to include is:
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