SEO and Content Writing
It is the implementation of keywords and key phrases within website. Copywriters and marketers use SEO to increase their site’s organic visibility and SERP rankings. The best way to write for SEO is to pair high-quality copy with targeted search terms
SEO and content writing Planning & Strategy
Smart SEO content strategy is one of the most efficient ways to have long term traffic and eventual conversions. But one might wonder, why do marketers still hesitate to invest in it.
The reason is, SEO content marketing can be slow in showing its results and is a task to calculate. Most marketers would rather invest in tricks that give them short-lived yet fast results. Instead, they need to understand that they will have to depend on SEO strategy to stay in the market for long.
There is no one-formulae for all that works, different factors impact differently.
But once cracked, the right SEO planning will do your work for you while you focus on expanding.
Now that you understand that Content and SEO play equal importance in any business, let’s move ahead.
So strategic steps to creating an SEO Content Strategy.
Know your target audience in and out-
The customer is always the king, there is no denying that. You started your business intending to reach an audience.
Without that audience, it has no value. It wouldn’t matter how great your product or services are, until its acknowledged by an audience. It is plain stupid if you do not pay attention to understanding your audience. If you don’t know your audience, you don’t know what they like.
And sadly my friend, if you don’t know what they like, you will never be able to impress them. You will have to study their preferences, what questions they are asking and what locations they are visiting. Not only that, knowing your audience well also tells them that you have done your research. It shows when you approach them and make you seem more believable.
You can make buyer personas with an ideal age, gender, location.
You can then comprehend how your persona would respond to a product that you are offering. Understanding your target audience closely gives you an advantage over others.
Do your keyword Research, right!
You want to be an authority or a leader in your forum.
That will only be established when your audience understands and sees how much you know about that genre. It also shows your expertise and the effort you have put into knowing more about it. This, in turn, makes you seem like a business that knows what they are up to. With your experience, you probably have a couple of guesses of what problems or issues might come into your customer’s mind.
In case you are a pet food business, you know customers would want to know about the adverse effects of sugar on pets.
However, there might still be keywords that people are looking for and you have missed.
There might be completely offbeat keywords in your industries, that people are looking for. Understand that, the markets changing rapidly and so is your customer’s preferences. It’s important to give your customers what they need. Only then will your content rank on Google. This unique content will not only rank you but also be rare.
When you provide something to them that others don’t, it creates a loyalty that your business needs.
Create meaningful and interesting Content-
Now that you know which keywords are ranking in your genre, you can plan accordingly.
You can use this idea to generate topic ideas for your content. You can make use of this opportunity to use the same keywords in different content formats. You can create additional website pages, e-books, pictorials and white papers.
While writing your content make sure to proofread it thoroughly and make sure of relevant examples.
Always link your content to high-quality content and attach sources, that shows your genuinity. Apart from all this, make your content easy to read and space it right.
Meaningful content will ensure that your content is engaging and drives in the right audience into action.